When you're at a press preview, or get a look at an upcoming collection, the last thing you want to do is ruin cool pics with dumb, tired captions. Injecting your own flavor to a piece you like and outlining a detail that stands out to you is a great place to start. Saying something like "I dig the navy suede on this bomber jacket" is more succinct than "the bomber jacket, a classic outerwear icon in the rugged world of menswear, looks trés luxe in this rich suede interpretation from the undoubtedly genius mind of this designer."
6. Use cliché terminology
Nov. 4–5, 2017 in Long Beach, CAExclusive drops, one-of-a-kind art, and
riveting panels featuring André 3000
A$AP Ferg · Don C · Lonzo Ball and more
Performances by N*E*R*D · Gucci Mane
Young Thug · M.I.A. · A-TRAK
DJ Khaled · Jaden Smith and more