When you're at a press preview, or get a look at an upcoming collection, the last thing you want to do is ruin cool pics with dumb, tired captions. Injecting your own flavor to a piece you like and outlining a detail that stands out to you is a great place to start. Saying something like "I dig the navy suede on this bomber jacket" is more succinct than "the bomber jacket, a classic outerwear icon in the rugged world of menswear, looks trés luxe in this rich suede interpretation from the undoubtedly genius mind of this designer."
6. Use cliché terminology