A History of Racism in Fashion

Bayo Philippines Race Mixing Ads

Year: 2012

This rather obscure instance features Bayo, a popular fashion retail brand of womenswear in the Philippines, and their "What's Your Mix?" ad campaign. It featured five models of mixed Filipino and European descent and seemed to equate race mixing with mixing and matching items in your wardrobe. While the goal of the campaign may have been noble, if a bit misguided, it left many outraged because of long-standing issues in Filipino culture around the premium placed on lighter skin and decidedly more European features. Bayo soon pulled the ads.

Tags: fashion, racism
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