Occupation: owner/designer/curator FourTwoFour on Fairfax

Every stylish rapper and actor you can think of has set foot in Guillermo’s upscale (yet very cool) store, which is known for it’s rotating collection of crazy vintage designer and rare old-school streetwear finds, most of which Guillermo keeps hidden in the back for the true G’s. He embodies what draws so many to the shop with his personal style. At first glance, he looks like he is rocking a contemporary relaxed street style, but upon closer inspection it is clear that the outfit (with it’s mix of rare pieces and designer vintage) could pay your rent for a solid 6 months.