Louis Vuitton has tapped several big names for its "Core Values" campaign in the past, including Muhammad Ali and Yasiin Bey (aka Mos Def). The latest to appear in the campaign is the most decorated Olympian, Michael Phelps. He is featured alongside former Soviet gymnast, and the woman whose record Phelps broke, Larisa Latynina.

Vuitton has also dedicated a webpage to the swimmer's legacy and charity, so be sure to check it out at louisvuittonjourneys.com. For now, watch the clip below for a behind-the-scenes look at Phelps' campaign.