Arcade Fire at Coachella
"The Arcade Fire show at Coachella was a concert where we decided to take a risk. We created this balloon tank for 1,200 balloons to fall out of from above the stage. Inside each balloon, there was a ball inside that lit up with colors that went along with the rhythm of the music. It was the most viral show we've done. All it takes is one minute for people to be visually engaged and amazed by excellent visual effects. Even bringing home a beach ball from a concert makes a bigger impact than leaving with nothing at all. We would never risk the audience's safety, so we had to make sure there wasn’t a lot of wind, and we had to time everything perfectly."