Shot in the California backcountry, this new video showcases Orisue's Fall '12 collection in an environment that highlights the balance between street style and ruggedness the brand imbued its clothes with this time around.

A sleeper hit when it comes to streetwear, the brand's evolved quite a bit over time to encompass a lot more than just the tees Rick Ross has been seen in lately, and for the first time ever, the line also includes accessories like bags and wallets. Perfect for hiking the California backcountry like a real man. Or, you know, just carrying your Macbook Air around.

Check out the lookbook here.