A First Look At H&M's Fall Campaign Featuring Lana Del Rey

A First Look At H&M's Fall Campaign Featuring Lana Del Rey

A couple of months ago, H&M confirmed Lana Del Rey was fronting their fall campaign. Now, we can show you a first look at the ad. Check out all nine images of the gangster Nancy Sinatra in the brand's womenswear line. The pint campaign was shot by Inez van Lamsweerde and Vinoodh Matadin.

Lana is also set to star in a full-length film singing a cover of "Blue Velvet." Look for the Johan Renck-directed short at hm.com on Sept. 19. [Telegraph]

Tags: lana-del-rey, hm, ad-campaigns
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