Hustling isn't reserved to black and white thinking. That's the LRG stance, anyway. The skate and snowboard brand is expanding beyond their traditional base with the Life Colors campaign, bringing together innovators from the worlds of action sports, art, and music (including Waka Flocka Flame) to celebrate those who see past boundaries. These are the individuals whose dreams are visual realities. The strength of seeing in color leads to diversity, and LRG is urging you to make the most of your vision and be brilliant.

Check the video above for some killer skate and snow moves, and a little bit of Waka being Waka.