No doubt, any Olympic Games inspires regular folks like us to hit the gym or get out on the roads for some exercise. Nike taps into that desire with the "Find Your Greatness" campaign. The spot reminds that greatness is for all of us, and circumnavigates Olympic sponsorship by highlighting other London. That is to say, Nike visits London, Jamaica and London, Ohio (among other places).
It's Nice That points out that the campaign is the second company, after bookmaker Paddy Power, to try the other London tactic.
