Designed by architects Asif Khan and Pernilla Ohrstedt, Coca-Cola's "Beatbox" at the 2012 London Olympics is comprised of 200 interlocking, translucent air cushions, that one can "play" as instruments. As you move up the spiral structure, you play the official Coca-Cola London 2012 song, Mark Ronson’s "Anywhere in the World," all while having a truly multi-sensory experience. [WeHeart]