We’re all familiar with brand logos infiltrating space on soccer league jerseys, but will NBA jerseys be next? Companies have already taken exclusive rights to stadium and arena names, and the NBA is looking for a new revenue stream. The NBA jersey might be next.
The once sacred territory of NBA jerseys is now being put into consideration as a way for teams to dig themselves out of the red. While the discussion is nothing new, the NBA is finding fewer ways to make money, so the idea is being brought back for review. Selling ad space on jerseys can earn some teams up to $15 million annually. If this goes through, fans would likely cause an uproar. Will you fancy a Chicago Bulls jersey plastered with Red Bull logos? [businessweek via thelifefiles]
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