Rihanna performed on The Jonathan Ross Show in the UK on Saturday night wearing head-to-toe BOY London and caused an e-commerce frenzy. Immediately after the show, Selfridges (an exclusive carrier of the brand's clothing) saw a 45% increase in sales for the underground unisex streetwear brand. Are you surprised? Rihanna looked like the baddest chick in the game wearing her all over print BOY London outfit and hat. Just put this as another reason why her style is king. [Telegraph via MTV Style]
