Visuals are no longer enough to entice buyers to purchase new food items. You've got to SMELL it. That is the rational behind these inventive, multisensory bus shelter ads in the UK. Devised by JCDecaux, posterscope, and BMB Creative each installation features a 2-foot high, fiberglass baked potato. The potato has a heating unit (perfect for cold waits) and omits a freshly baked scent (this took over three months to perfect). The idea is to get people excited about McCain's newly launched
"ready baked jackets." [DesignBoom]