Nike+ wants to motivate the masses in 2012, and has launched an already-viral campaign using the #makeitcount hashtag, asking us all: "How will you make it count in 2012?" Nike also launched their twitter and instagram accounts, encouraging fellow users to use the hashtag to announce how they're making it count in 2012. The campaign will also pass the account around to different photographers, starting with Instagram fav 13thWitness. 2012 is going to be awesome. 

Check out some of the imahes pulled from instragram searching the #makeitcount hashtag.