A favorite among denim lovers for its premium made Japanese denim, Prps is set to expand with the Prps Goods & Co for the Fall/Winter 2011. The brand’s vision aims for a rugged and vintage American outdoor aesthetic which is greatly executed in this new lookbook. The collection consists of jackets, T-shirts, denim, and knitwear and as with all things Prps, it's made in Japan.

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