Reebok has been the toast of the town as of late, with Swiss Beatz releasing his Kamikaze kicks, and Meek Mill proclaiming Reebok Back. The brand's latest announcement names Verbal as the new Creative Director of Reebok. It will be interesting to see which direction Reebok will go with Verbal, who is known for being the co-founder of AMBUSH and part of the Teriyaki Boyz. His first order of business was to celebrate the new Reebok Reethym of Life campaign, which took place recently in NYC.

[slamxhype]