Take a look at this interesting sculpture which is part of the Regent Street Windows Project. This sculpture was made by British architect Ian McChesney to complement the launch of the Levi’s Water<Less Jeans campaign. The architect has taken advantage of 120 pairs of jeans to create a sculpted whirlpool, which makes use of 1000 rivets to hold everything together. It looks like a lot of hard work and dedication, but its all for a good cause.

[via contemporist]