We can't lie, Dockers has been killing the game as of late. Gearing up for its new campaign, the brand teamed up with photographer Todd Selby. Getting creative this time around, Dockers selected seven men in the Bay Area (yadadamean?!) who pursue their dream jobs. Strategically enough, this project coincides with Dockers' “Wear the Pants” campaign which encourages people to take action in their life and pursue their passions. Ever since the re-launch of the brand, the style, fit, and even the color of Dockers' pants have been ten times more appealing to the younger audience. You can now find the brand at Barneys, Steven Alan, American Rag, Urban Outfitters, Nordstrom and of course, online. Check out the video footage of some of the men involved in the campaign here.
[via Dockers]
