19. Celebrity: Fat Joe
Clothing line: FJ560
Launch date: 1997
Fail date: 1998
Reasons for the fail: Gotta give it to Joe—FJ560 preceded both Sean John and Rocawear, and he launched the line (and a Bronx boutique of the same name) specifically to enlist young minority designers. But as the saying goes, the road to hell is paved with good intentions. The largely velour offerings were met with a tepid reception and both were quickly shuttered. That said, we’re keeping our fingers crossed that he decides to start selling off his insane sneaker collection someday soon.