STORE: Concepts

CITY: Cambridge, Mass.

SINCE: 1996

FOUNDED BY: Tarek Hassan

PRICES: $$$$ (out of 5)

WHY WE COSIGN: After you're done visitng Karmaloop, Bodega and all the other Boston regulars, it would behoove you to make the quick trek over the Charles River to visit Concepts in Cambridge, Mass. The sneaker/apparel shop started out as part of family-owned apparel store called The Tannery, bringing a fresh selection of denim, sneakers, and sportswear to the shop. Concepts later branched out into its own store and quickly put the premium footwear game on lock. Big Papi, KG and other local bigwigs have V.I.P. access to a plush downstairs lounge for private fittings and to exclusive products like last February's red-hot Concepts x Red Wing collabo. On the main floor, coveted brands such as Comme des Garçons, Dave's Quality Meat, HUF, Air Jordan, and YSL have heads lining up on Brattle Street. Check out Concepts' new Nike releases here. When you're done shopping, step outside and holla at a Harvard chick.

BRANDS CARRIED:
adidas ObyO, Air Jordan, Arcteryx, Barbour, Canada Goose, Clarks, Comme des Garçons, D&G, Gucci, Idiom, New Balance, New Era, Nike, Nike SB, Red Wings, RRL, Vans Syndicate, Visvim, and YSL.

For Concept's most popular items as well as store pictures, address and web site, see below...

CONCEPTS MOST POPULAR ITEMS:
VISVIM BALLISTIC BACKPACK
Available at the Concepts store, $400
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RED WING X CONCEPTS
Available at the Concepts store, $270
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YSL x PUMA
Available at the Concepts store, $590
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STORE INFO:
Concepts
11 Brattle Street + 37 Brattle Street
Cambridge, MA 02138
617.868.2001
Sun - Sat
10 a.m. - 7 p.m.