Mercedes-Benz is obviously on a whole different level from Tesla. We're not going to dispute that. But in writing off Tesla in an interview with Forbes, Mercedes USA president and CEO Steve Cannon severely underestimated Elon Musk's baby.
Tesla is great, but you've got plenty of well-established brands that mean luxury, like Porsche or Mercedes-Benz, and how long do you think we're going to wait and let Tesla be out there alone [selling premium electric cars]? So, good job, Tesla, but will they be able to maintain that with the others of us out in the market? That remains to be seen.
Cannon went even further and questioned the potential of electric cars as a whole. "Consumers want all of that, but they aren’t going to want to pay for it, and the potential of fully electric vehicles for the rest of my life and a good portion of the rest of your life will be limited," he said.
We're sure Musk is going to try and make Cannon eat his words.