The other night, on The Tonight Show, Jimmy Fallon mentioned that he was planning on using his first pay check to purchase a truck, but he doesn't really know anything about trucks. None of the members of his band could offer any advice, so he asked the audience for help. One man mentioned that he drove a Ford F-150 and responded to Fallon's question about its size with the words "big enough," which has become a running joke on the show.
A few minutes later Ford was tweeting that Fallon should cop a F-150 King Ranch when it comes out. On Thursday, Chevrolet responded by claiming that a "#Silverado would look nice in the #FallonTonight family's driveway," but the marketing team that most deserves a back-pat is Chrysler's. Ram parked a 1500 Crew Cab outside of 30 Rockefeller Plaza with a sign reading "Big enough Jimmy? Test it out" and creating the #GUTSGLORYFallon Twitter hashtag.
Do you think he should go with the Ford, the Chevy, the Ram, or give them all the finger and get a Toyota Tundra?
[via Ad Age]