Remember the "Not Nice" campaign that Nike put together for Kevin Durant last season? Yeah, it sounds like he's still running with that.

Last night, a Trail Blazers fan was heckling the Thunder forward while he was standing near the scorer's table. And rather than just ignoring the heckler, KD took the time to turn around and tell the guy to "shut up." And fortunately for us, the moment was captured on camera.

Check out KD's reaction to the heckler in the clip above. Definitely not nice!

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[via The Big Lead]