23 Ways NBA History Would Be Different Without Michael Jordan

Nine-figure signature sneaker deals would be unheard of.

Last year Derrick Rose signed a 14-year deal with Adidas worth $260 million, in 2003 LeBron James inked a seven-year deal with Nike that netted him $90 million, and they can both thank Michael Jordan for making it happen. Before the '84-'85 season, David Falk, Jordan's agent, negotiated a five-year deal between MJ and Nike worth $2.5 million, an unheard of amount at the time. In 2009 the Jordan brand surpassed $1 billion in annual revenue.

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