Developed by South African digital agency iLogic, Hyundai has introduced a futuristic test drive experience, parking their new generation Hyundai i30 in front of nightclubs and offering passerby a chance to get in and take it for a drive on windshield projected roads. The game allows users to get a feel of the car, while also showcasing an interactive brochure on the rear window. Check out a video of the experience above.
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[via PSFK]
