Few pieces of forbidden fruit tempt us the way a Holden Series II Ute Redline does. The part car/part truck does everything an El Camino used to…but with 360 horses and 19-inch wheels. Every time we're reminded that Holden's keeping this gorgeous vehicle exclusive to Aussies, we shed a tear.

Just how popular are they on home turf?

Rob Heppler—advertising guru, loudmouth blogger, king of haircuts—is Down Under to examine the hold Utes have on the locals. His findings are varied, and each serves to remind us just how much we want a Ute.

[via Rob