Peter Schreyer, Kia's Chief Design Officer, knows that style can win. Under his leadership, the Korean automaker has delivered low-cost, high-aesthetic vehicles that have made people the world over rethink the brand. That movement continues in Paris where the three-door hatchback version of the 2013 Pro_cee'd debuted. As we've found in our reviews, the new Kia look inspires interest from all ages. And, that's the key idea, cars you want to drive (and, yes, also own).