Laterelle introduces an ergonomic bike seat that they claim won’t cause any pain. Featuring a flat rear section, ergo-beam, cut-away mid-section, and lowered pommel, the seats are designed with rider comfort in mind. The four dimensions of lateral support are said to relieve pressure and discomfort, provide cushioning, reduce chafing, and improve performance. Check out the video below for more details on the innovative new design. 

[via Laterelle]