Say what you will about the nutritional value of McDonald's, but you cannot front on the dopeness of their advertising department. In cooperation with Polish State Railways, McDonald's recently ran an innovative new ad campaign inside the main hub of Warsaw’s Central Train Station called the ‘Hamburger Timetable.’
The timetable displays real-time schedule information, like departure time, destination, track number, and train platform along with wait/delay time, denoted by how many Mc'D's items you could eat before your train arrives. The ad seems to be working as the nearby McDonald's has reported an increase of 4,500 customers in the first month of the campaign. Check out a video of the timetable below:
[via PSFK]
