The folks at Levi's really know how to beat you over the head with a launch, and we mean that in a good way. The brand's Commuter Series launched last Spring and returns this year with a marketing onslaught that makes it impossible to not take notice. So, in case you haven't already seen the promo video, or checked out their exclusive Cherubim build, check out one of their launch parties, the first of which takes place this Thursday March, 29th in San Francisco. The series of launch events will continue through Spring in the bike-friendly cities of Austin, LA, Philadelphia and New York then hit Chicago, Portland and Minneapolis over the Summer.

[via Urban Velo]

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