Super Bowl XLII (2008)
Model: 2008 Audi R8
Description: Audi, ever the slayer of “old luxury,” spoofed a classic scene from The Godfather in this spot from 2008. In the ad, a man wakes up to find the front of his decapitated luxury car in his bed, presumably hacked up by the kind folks at Audi, in a send-up of the dead horse scene from the classic 1972 movie. Audi continues to tout its “new luxury” lineup this year, denigrating your dad's old luxury brands in the process.