Chari & Co. is one of NYC's most beloved bike store/brands, but based in the Lower East Side you might be wondering what the deal is with the "Brooklyn" tee they've recently dropped. The answer is simple: the bike industry is kept afloat by the dollars of hipsters. Hipsters love and mostly reside in Brooklyn. Chari & Co. chose their location based on it's proximity to the Williamsburg bridge, which carries hundreds of hipster cyclists from Brooklyn into Manhattan everyday. So, the real question here is, why haven't they printed a shirt that reps the borough of Kings earlier? Cop yours now here, hipster.

via Chari & Co.