The average consumer really has no idea how much work is put into the planning and production to not only design a vehicle, but get it out to the public. People usually just see them pop up in commercials and probably dismiss them without any thought. It takes hundreds of steps and years to perfect each car, and Lexus wanted to show the entire process for their famed supercar, the LFA. After establishing 500 must-haves, a vehicle that the video calls the most important Lexus project since the original LS400 emerged as one of the coolest cars on the market today. Watch and see how it went from being a blank piece of paper to a $375,000, 553-horsepower beast.
Nov. 4–5, 2017 in Long Beach, CAExclusive drops, one-of-a-kind art, and
riveting panels featuring André 3000
A$AP Ferg · Don C · Lonzo Ball and more
Performances by N*E*R*D · Gucci Mane
Young Thug · M.I.A. · A-TRAK
DJ Khaled · Jaden Smith and more