Car(s) featured: Audi A8
Branding is all about story. Craft the perfect tale and people will buy into it. Look at Audi. Despite being only 23 years younger than Mercedes-Benz, the four-ring brand paints the tri-star as an old world luxury brand, and itself as the younger, cooler, upstart. And thanks to well-done ads like this one, that story works perfectly.