8. "Ray Ray Forgets to Turn His Swag On"
PLAYER: Ray Allen, Boston Celtics
COMPLEX SAYS: From his kicks, to his down-to-earth personality, we got love for Ray Ray. There's no doubt that his record-setting performance in Game 2 added to his legendary status. But Allen has off days just like the rest of us, such was the case in Game 3, homie shot 0-13, one miss shy of the worst Finals shooting performance in NBA history (0-14 by Dennis Johnson in 1978). If dude were any more humble, we'd swear he did this on purpose.