SATURN
LIFE SPAN: 1985-2010
RISE TO POWER: Launched as a "new kind of car company," Saturn was supposed to draw some buyers away from the Japanese brands that sold fuel-efficient, low-priced, dependable, cool cars. Even with its "no haggle" pricing, Saturn sold reasonably well compared to GM's other nameplates--though not as well as it expected.
NOTABLE MODELS: S-series, Sky, Ion Redline
DEATH KNELL: Despite a strong lineup of cars brought in from GM's (Opel) brand, Saturn was axed by GM when the auto giant announced that it was going to focus on its four core brands.