Complex's new weekly series Don't Believe the Hype takes a look at what's hot and what's just hot air. Sneakers, clothes, tech, food—nothing is safe.

This week's episode pits the most hyped-up sneaker in recent memory, Kanye West's signature Yeezys, which sell for $2,700 on the secondary market, against $27 fakes. Can people really tell the difference? Find out on this week's episode of Don't Believe the Hype.