Kanye West and adidas have had a fruitful partnership as of late, and he showed his loyalty to the brand through his anti-Nike song, "Facts." But would West ever consider going back to Nike if he was offered, say, $1B?
This happened this afternoon, or at least he was asked about this scenario by TMZ, and said, "It's not about the money, it's about the respect."
When asked by the reporter if that meant his answer would be "no," West responded, "adidas is my family."
So much for that.