Not every sneaker blog has a million followers on Instagram or gets 50,000 people to read its articles. There are smaller sneaker blogs that are usually run by one (sometimes two) people, and deliver a more personal aspect to their ideas on the culture and everything that surrounds it.
We turn to these blogs to get a different perspective on sneakers or read them because they're covering a unique beat that major blogs tend to ignore. It's rare to see a larger blog that only covers New Balance, Reebok Classics, or the performance of skate shoes, but the independent blogs that dig deep into these beats can be a reliable source of expertise. There are also other sneaker blogs that cover the same info as larger sneaker blogs, but don't have the financial backing of a media outlet. But they're still good, too. We read them a lot, and so should you. If you're a good enough sneaker blog—take a look at Kix and the City—you can transcend the gap between independent and larger sneaker blogs.
If you're not up on game, here's an opportunity. Here are The 15 Best Independent Sneaker Blogs Right Now.
RELATED: The 15 Best Sneaker Blogs Right NowÂ
RELATED: Why Sneaker Blogging Is Harder Than It SeemsÂ
14. Team Roshe
13. Campless
12. Kustoo
11. Brett Golliff
10. Those NBs
9. Retrobok
8. Ripped Laces
7. Nike Blog
6. Sneaker Steal
5. Icy Sole
3. EU Kicks
1. Gwarizm
What It Does Well: Stream of consciousness on pre-Internet sneaker culture; vintage and magazine scans.
As the personal blog of Gary Warnett, Gwarizm is a sneaker nerd's haven. The site uses old magazine scans and videos to give cultural context to sneakers that have been retroed—and some that haven't. Warnett is able to connect sneaker culture with hip-hop and the style elements that helped form streetwear. The subject matter on Warnett's blog isn't explored as in-depth on other sites, and his writing is what elevates the blog into a literary exploration of runners, O.G. Air Jordans, and technical apparel and sportswear. Each blog posts borders on a thinkpiece, and while people come for the topics covered, they stay for Warnett's writing.