See the "Whiteout" Sneakers UNC Will Be Wearing Today Against Kentucky

Jordan Brand heat.

Images via UNC Basketball

Two of the NCAA's most storied men's basketball programs will be squaring off later today in Chapel Hill, as Roy Williams' North Carolina Tar Heels take on John Calipari's Kentucky Wildcats.

Each of these squads is filled with talent, but not only do they get it done from a hoops standpoint—they also take care of business on the footwear front. Both UNC and Kentucky stay laced in some of the freshest PEs, as UNC Basketball has revealed the special "Whiteout" sneakers they'll be lacing up later this evening.

In a special whiteout campaign for the big game, the Tar Heels will be wearing clean colorways of the CP3.VII and the Super.Fly 2 from Jordan Brand. Will it be enough to get them over the hump and pull off another top tier win for the season? If not, they'll at least look good while trying.

The game tips off today  at 5:15 PM EST.

[via UNC Basketball]

RELATED: The 20 Colleges with the Best PE Sneakers Right Now