To truly welcome back the iconic DMX Run 10 from Reebok, Frank The Butcher has joined forces with the brand for a premium collaboration on the heralded runner.
The shoe has been dubbed the "10|15" as a nod to the number of years that it was off of the market. Awarding with a more luxurious take, the model has been done up in durable Cordura nylon as well as fine leather. Hiker-style laces are another clear point of emphasis on the sneaker, which also boasts a smokey outsole. Appropriated branding has been applied strategically throughout, including "10|15" tagging being showcased towards the heel.
“I believed one of Reebok's greatest running models deserved a premium "welcome back" make over,” said Frank the Butcher. “Replacing traditional athletic meshes for full grain leather, the shoe takes on a superior feel that reflects the legacy of the model.”
You can look for the premium collaboration from FTB and Reebok to first arrive on Black Friday via BAU and then on December 7 at fine Reebok retailers globally.