Mike Watson 

Sneaker shop: Got Sole Boutique in Indianapolis, IN 

Mike says: "I already had the concept and the name (I planned to call it LACED, but that was already taken by the time I was ready), so I put together a business plan and created the store image, designed the store layout and logo, then established an LLC. I handled my own financing, so I then presented my plan to all the brands I intended to carry, searched for the right location for the shop, signed the lease, built out the store, ordered the product, started viral marketing online and opened got SOLE? on 11/1/2007."