Sneaker Company: Nike
To say that Kobe Bryant's Nike line changed the whole way basketball shoes are viewed wouldn't be an overstatement. Sure, plenty of basketball players wore lowtops before the Zoom Kobe IV was introduced, but they were mostly just trimmed-down hightops, not shoes developed from the ground up AS lowtops. Kobe's obsession for any tiny edge over his opponents has become part of his shoes' DNA, and that's great for anyone who hoops. You're welcome.