23. Grant Hill
Sneaker Company: Fila
Grant Hill came out of college at Duke in 1994 with high expectations and quickly signed a sneaker deal with Fila. Fila hadn't really been a factor in the basketball shoe market but with the help of Hill's signature shoes, they became a mainstay during the late '90s. The Grant Hill line ran for six solid years before the partnership came to an end. Hill's second signature model remains the most memorable thanks to retro versions that released in 2008, including a limited run tribute series with Jeff Staple.