The 50 Most Influential People In Sneaker History

42. Fraser Cooke

Who And Why: DJ, hairdresser, Nike energy leader
Years Of Influence: 1989-present

Each major region of Nike has an energy leader, and that person is responsible for all the cool shit that happens in that region. Fraser is the head of all those regions. On his business card, it actually says Nike Global Energy Leader, which sounds like he’s some sort of engineer. It’s a very powerful position in Nike that comes with a ton of responsibility. But Fraser is a guy that isn’t afraid to do what he wants, no matter how experimental or creative it gets.

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