Human brains are remarkable organs.

They're able to process, regulate, analyze, and predict they're some of the most complex biological structures on the planet. They're also fucking idiots. The human brain, for all of its impressive features is remarkably susceptible to misdirection and fuckery. How do you think Criss Angel still manages to have a career?

Why did we all spend years and years blowing into old Nintendo cartridges? See the above about the brain re: fucking idiot. Science has the answer so pay attention.

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[via The Mary Sue]