Are gamers being conditioned to accept microtransactions and DLC (down-loadable content) as a normative and essential components of new releases?
EA CEO Andrew Wilson discussed what role DLC will play in that company's future releases. Speaking at the Credit Suisse 2013 Technology Conference, Wilson tried to justify what is widely seen as institutionalized nickel and diming, squeezing consumers long after their initial $59.99 purchase.
DLC is all about extending profits and ballooning the bottom line, but that doesn't mean it always has to take the form of a slapdash, hastily developed product.
"You would think if you play the game for five weeks and then put it away, by the time the next version come around, you would have an appetite that would have build up over the last 10, 11 months to play that game again," Wilson said. "And actually, the reverse is true. The closer we can get you in terms of engagement to the next launch, the greater propensity you have to purchase."
Avalanche Studios founder, Creative Director Christofer Sundberg, recently said on his Twitter page, “Micro-transactions, subscriptions, and other biz models will be the next generation of games. It is that simple…basically that's where we're heading. There will be f-ups for sure. Hopefully we can lower the initial and build the game with the community instead."
Railing against the often times greedy and underhanded DLC and microtransaction policies to an audience that is already well acquainted with them may seem redundant, but not every piece of content released post-launch has to be terrible.
Here are eight pieces of gaming down-loadable content you should actually spend your money on.