In an attempt to shave precious seconds off of its already breakneck turnaround times, McDonald's is adding a third window to its drive-through lane. Branded Fast Forward Drive-Thru, the additional pick-up spot allows customers to pull up to a second window for orders, doubling the restaurant's ability to distribute fries and burgers. The innovation comes as the result of bellyaching customers, who are apparently tortured by the idea of waiting 30 extra seconds for a Big Mac.

Well, if change in the fast food industry is inspired by petty gripes, then Complex City Guide has some of its own. From all day breakfast to delivery, there are countless ways to improve the fast food court experience. Behold, 10 Innovations Every Fast Food Restaurant Needs.

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