If you’re ‘bout that Instagram life, traveling may have just gotten a little sweeter for you. A new hotel inspired by the photo-sharing social network has officially opened in Sydney, Australia. The boutique 1888 Hotel, named in honor of the year in which Kodak first launched its box camera and roll film, was designed specifically with hardcore Instagram users in mind.


“There has always been a strong, intrinsic link between travel and photography. But the advent of social media and Instagram has made photo-sharing an even bigger part of the traveler's experience,” Paul Fischman, CEO of the 8Hotels hotel group, told Mashable. “People not only want to visit and stay in beautiful places, they also want to capture and share it with their friends and networks as it happens.”

To that end, guests are encouraged to take copious amounts of photos in and around the 1888 Hotel, whose $30 million renovation includes a ‘selfie space’ in the lobby and prints of Instagram photos in every room. Guests who snap the best images can potentially earn themselves a free stay, as can Instagrammers with more than 10,000 followers.

[via Gizmodo]