It's been rumored for awhile, but now it's offcial: Facebook is bringing TV-style commercials to its site, as the social network aims to beat out TV's long held dominance in advertisements.
It's bad news for people who were already on the line about using the social network due to ads' increasing presence on the site: starting later this year, 15-second ads will be popping up on your Newsfeed as soon as you use a computer to log in to Facebook for the first time on a given day. Creepy as always, the ads will be targeted by gender and age, and companies will have to fork over between $1 million to $2.5 million for ads per day. Just for some reference, commercials for Super Bowl XLVII ran for $3.8 million for every 30-second spot. Why the high price? “Every night, 88 million to 100 million people are actively using Facebook during prime-time TV hours in the United States alone,” says Facebook chief operating officer Sheryl Sandberg.
Facebook says users won't see the same video ad more than three times a day, and Zuckerberg plans to limit ads to about one for every 20 updates.
If the "15-second" video length sounds familiar, that's because that's the same time limit Facebook set for Instagram videos. Now it's easy to see why.